„Turn green“ is campaign of Ministry of Mining and Energy of Republic of Serbia and European Union. The communication aim is to educate public about green energy certificates to purchasing domestic electrical devices. According to data of Statistical Office of the Republic of Serbia, households uses more than 30 percent of all energy. Long term aim of the campaign is raising awareness of energetic efficiency and environmental protection. Being energetic and efficient is all about economical and environmentally responsible behavior. Bus branding is an important part of the communication mix in this national campaign.
„ Turn green “ for the good of all!