On November 1 and 2, the festival of integrated communications – KAKTUS 2023 was held for the ninth time in a row in Belgrade, under the slogan “ADD TO HEARTH”. Info Media Group, as a partner of the festival, supported this prestigious event where 15 top experts and creatives from all over the world shared their knowledge and experiences with the participants, highlighting the creativity and attractiveness of campaigns and projects that go beyond the obvious and despite difficult conditions inspire and result in the most effective communication with target groups.