The first race of this kind was held in 1983 in Dallas (USA), and today, over a million people participate in over 150 cities around the world. The race supports women with breast cancer. According to the data of the Institute of Public Health “Dr Milan Jovanovic-Batut”, 4.300 women get breast cancer in Serbia every year, and 1.700 women lose the fight every year. Raising awareness of the importance of prevention is the obligation of all of us, so we provided support for the event “Race for a cure” through the implementation of a socially responsible campaign.