From the very beginning of its operations, Info Media Group has continued cooperation with the Institute for Public Health of Serbia “Dr. Milan Jovanović Batut” with the clear goal of actively participating in raising awareness about prevention and the importance of health preservation.

The Institute for Public Health of Serbia supported the campaign of the Association of General/Family Medicine Doctors of Serbia. The goal of the campaign “Breathe life – protect the lungs” is to inform the public about the importance of immunization of persons at special risk against diseases caused by the bacteria Streptococcus pneumoniae. Considering the high visibility of communication messages in public transport vehicles, as well as the time that public transport users spend in contact with the same, the internal branding of the vehicle is an important part of the mix for reaching the campaign’s goals.